When it comes to client alerts, both you and your clients are too busy for anything that doesn’t efficiently move the needle in a practical direction. Consider doing (or not doing) the following: 1. STOP SIMPLY SUMMARIZING A recap of facts and holdings doesn’t add real value. Clearly and quickly, your clients want to know: 👉 Why does this matter? 👉 How could this impact me, in practice? 👉 What are my next best steps? 2. AVOID OVERCORRECTING As your disclaimer states, you

This article explores why personal details matter in legal marketing—particularly in attorney biographies. After covering the standard professional credentials, the author always asks lawyers about hobbies, interests, life experiences, or passions. While some attorneys view such questions as irrelevant to client decision-making, many clients value relatability and comfort alongside competence.

Have you ever been misquoted? Or, for some other reason, felt dissatisfied with a story in which you appeared? In a recent post, we...