This article explores why personal details matter in legal marketing—particularly in attorney biographies. After covering the standard professional credentials, the author always asks lawyers about hobbies, interests, life experiences, or passions. While some attorneys view such questions as irrelevant to client decision-making, many clients value relatability and comfort alongside competence.

Have you ever been misquoted? Or, for some other reason, felt dissatisfied with a story in which you appeared? In a recent post, we...

No matter what some people say, all PR is not good PR. Good PR is good PR, and here are some tips to ensure that you only get the good stuff