We are skilled at creating or inspiring newsworthy editorial content, and then securing top-tier news and feature print, broadcast and online publicity in such outlets as The New York Times, The Wall Street Journal, Thomson Reuters, Dow Jones, Bloomberg, Associated Press, American Lawyer and New York Law Journal, as well as all of the key trades relevant to your specific industry.
We've arranged business and product segments on such broadcast and cable networks such ABC, CBS, NBC, PIX11, NY1, FOX Business & CNBC.
Our lifestyle clients have been featured in such publications as Fine Cooking, Celebrated Living, Gotham, Family Circle and Saveur.com.
CASE STUDY #1: A LAUNCH
When former General Counsels of MasterCard and 3M paired up to launch the New York-based alternative dispute resolution (ADR) venture, AcumenADR, I secured coverage for them in all relevant legal/business & ADR trades, with stories that stressed this powerhouse dispute resolution duo's personification of the in-house/outside counsel perspective and deep business understanding.
CASE STUDY #2: LAW FIRM/B2B
When The New York Times published the article, "Vast Mexico Bribery Case Hushed Up by Wal-Mar
When The New York Times published the article, “Vast Mexico Bribery Case Hushed Up by Wal-Mart After Top Level Struggle,” I reached out to members of my AmLaw100 law firm’s White-Collar Litigation & Investigations Practice to see if anyone might be available to serve as a media source on this breaking news. The firm’s White-Collar group responded quickly, working together both to designate an appropriate spokesperson and to clear any potential client conflicts (always a critical step). Over the next three days, the partner made herself available for all media opportunities I proactively arranged and helped her to prepare for. The results? More than 40 newspaper and online outlets highlighted this partner’s insights on FCPA issues and how they applied to the Wal-Mart situation
CASE STUDY #3: LIFESTYLE (FOOD) CLIENT & SMALL BUSINESS
CASE STUDY #4: CORPORATE VIDEO
With the arrival of a new President & CEO, the International Institute for Conflict Prevention & Resolution wanted a corporate video that captured the messaging, and look and feel, of a new and dynamic corporate mission and vision statement. This video debuted at CPR's 2019 Corporate Leadership Award Dinner, honoring the Ford Motor Company.
I implemented a successful PR and media relations campaign for Foster Fine Foods, an importer of gourmet specialty food products from Chile--securing several high placements, including Fine Cooking, Celebrated Living, Miami Herald, The Atlantan, Family Circle and Saveur.com.