Whether through word of mouth or dedicated PR efforts, you've been quoted by or mentioned in the media. Congratulations! But now what? That clip is going to be yesterday's news by, well, tomorrow, so how can you make the most of and really capitalize on it? Here are a few tips: 1. Put a link to the story in your online newsroom. Don't have a dedicated Newsroom tab or page section on your website? Consider adding one! This can function as a landing pad for all sorts of content