Zamo PR founder Tania Zamorsky recently spoke with of Of Counsel magazine, about how law firms can strategically use surveys. The...

Zamo PR founder, Tania Zamorsky, recently spoke with Of Counsel Senior Editor, Steve Taylor, for the magazine's June issue. She recalled...

By Tania Zamorsky The truth is that, at least some of the time, your clients won’t read the alerts and other content that you, and numerous other professional services firms and vendors, will spend a great deal of time preparing and sending their way. It isn’t personal. Think about the relentless assault taking place on your own inbox, daily. Adding to the challenge, clients are likely receiving multiple alerts, from different firms, on the same topic. Does this mean that you